Rajesh Trivedi

Rajesh Trivedi

Founder & CEO, Astra

Seasoned Marketing and Strategy Executive with specialization in discovery, conceptualization, and development of new technology markets and industries. Extensive experience in Engineering, Marketing, Strategy Development and Execution in the Software, Databases, Trust Machines, Networking, Semiconductors, and FPGA Computing Appliances industries.

Excel at discerning the structure and economics of an emerging industry and what is required to win 80% of it. I have come to the conclusion that the only sustainable competitive advantage in a capitalist economy is denial of oxygen (or market space) to potential competitors. All technical advantages are ephemeral — here today but gone tomorrow.

Occasionally, a truly disruptive technological, regulatory, or demographic shift may help create a new orthogonal market space while incumbents refuse to “get-it” in their hubris. After timely discovery and definition of this new market, the challenge for an insurgent is to quickly grab 80% of it so that the insurgent is in position to set the industry rules and organize the market for long-term prosperity.