Yiying Lu

Yiying Lu

Founder & Director, Yiying Lu

Yiying Lu is an award-winning artist, entrepreneur, and speaker with 10+ years of experience in Art, Design & Cross-Cultural Creativity & Innovation. Born​ ​in Shanghai China, educated in Sydney Australia & London UK, Yiying is currently based in San Francisco. She was named a Fast Company’s Most Creative People in Business, a “Top 10 Emerging Leader in Innovation” by Microsoft, and the first Shorty Awards winner in Design. Her projects have been featured in publications including The New York Times, Forbes, The Atlantic, Fast Company, TIME, CNN, BBC and so on.​ ​Yiying currently runs her​ ​art & creative studio​ ​YIYING LU in San Francisco. Previously, She was the Creative Director at 500 Startups, the world’s most active venture capital firm and startup accelerator, where she provided creative user acquisition & marketing strategies for hundreds of startups to improve their business.​ She was also the first artist at IDEO China for its Creative in Residence program. Yiying seeks solutions through the blockchain technology to create a more sustainable ecosystem by unifying art, tech & business. In May 2018, her artwork “Lifting a Dreamer”​ ​(more recognizable as Twitter’s Fail Whale) was sold for USD 12,000 at​ ​the Ethereal Summit Live Art Auctionin NYC, which was the second-highest price​ ​after CryptoKitty. A portion of the proceeds goes to Art + Block Chain Foundation to support blockchain technology education for artists.